Fashion products in women consumer goods industry growing trend
From our products consumption view, before, because our country to wig concept of consumption is relatively backward, domestic consumers due to compensate for physical defects (such as hair loss, less hair) and wear a wig and ornaments, beauty consciousness is not strong, therefore has not been formed consumption climate. But, this kind of situation has been change, investigation and study that the Chinese public in the pursuit of the fashion to very strong, along with our country economy development and domestic consumers' purchasing power, especially to improve Chinese fashion consumption luxury pursuit, will be more and more fashionable consumer gradually into People's Daily consumption of.
Fashion products in the domestic promoted the key factor is the consumption idea change, from a historical perspective, we can review for example to illustrate the change of consumption concept to daily life's influence is gradual and significant. Thirty years ago, suit, tie, jeans, flares, sunglasses, etc to begin to enter the mainland, is fashionable, let beautiful pursuit of fashion liked by young people, but with the concept of generation have conflict and the boycott, dubbed the street rascal, fiddle around the special personnel. But with the passage of time, such as jeans now has the fashion, in the fashion field takes up a huge amount a site. Therefore, with the change of consumption concept and improve the capability of wig, as the concept of fashionable consumer goods will gradually thorough popular feeling, through the star demonstration, consumer guide, young group of promotion and so on way, become the new consumption hotspot. As a consumer market absolute mainstream group of women have become the absolute main consumer groups. With China's consumer market increasingly mature, female consumer goods industry has entered the stage of rapid growth, the fast development of the economy will be the development of the industry of fashion products provide fertile soil.
Women more consumer goods for high or even huge profits, mainly by the fast moving consumer goods and luxury composition, high-end cosmetics, accessories, leather bags, wigs are fashion luxury consumer goods list, luxury consumption is concerned, according to the forecast, in 2010, China will have 250 million consumers have the ability to buy luxury goods, to 2015 annual sales of more than $11.5 billion, and then Chinese luxury consumption will account for 29% of the world. B. 80, 90 women consumption more fashion, individuality. 80, 90 after gradually become fashionable life representative symbol, and their consumption is always and fashion two word inseparable, fashion brand as early as in 80, 90 junior high school age is familiar. 80, 90 after like the novel, find fresh, seek to stimulate, very self and individualized. In dress, accessories and issues also very pursue personalized and unique, so the variety of wig and more can cater to the needs of their characteristics. C) women consumption has irrational characteristics. Women to go shopping shopping hobby is irrational consumption soil, along with the development of modern marketing means innovation, all kinds of promotion and sale mode emerge in endlessly, more increase the possibility of the female irrational consumption. Perceptual consumption is an important feature of women consumption. Survey found that 93.5% of ─ and 35 years old of women have all kinds of irrational consumption behavior, and irrational consumption spending accounts for the proportion of women consumption total more than 20.0%. Our domestic market demand just begins to release, the demand space also is gradually open, with China's consumption idea change, wig products demand growth will be well worth it. In general, the main consumer market demand is increasing year by year, wig potential consumer market further cultivate and develop for wig industry provides a wider space for development and good prospects for development, the whole industry will keep 15% - 20% of the annual rate of growth, in 2015 China products output will reach 2 billion dollars.