Sales Siuation in African Market
One: Compared with previous product price, the year-on year price is higher and the ascensional range is bigger, surpassing the price the consumer can accept;
Two: most popular old products are copied by the small factories, resulting in the reduction in the market share and the sharp declining of the competitiveness;
Three: lacking market research, the new product development has no direction and it is very hard to promote the products in the end market;
Four: being blocked from the market, the marketing of the new product faces difficulties and has no distribution channels.